Please send resume in WORD format should you be interested in the
following Marketing Technology Coordinator position located Los
Angeles (Century City). This is a full-time, direct-hire position
with a salary between $60-$67K plus awesome benefits. If you’re
not interested, please pass along to your colleagues as we do pay
referral fees.
Title: Marketing Technology Coordinator
Location: Los Angeles (Century City)
Compensation: $60-$67K
Work Environment: Hybrid – Tuesday, Wednesday, Thursday in office
Key Responsibilities
* Web Content Posting and Curation
* Update content on external website and intranet daily
* Post press coverage, Firm news, articles, events, bios, job
opportunities and awards, and update practice pages in a timely
manner
* Assist with web development, including building templated pages
and brainstorming creative solutions for sharing and curating
content
* Generate website analytics, and create data reports with
actionable insights
* Maintain Word and PDF versions of updated marketing materials
* Resize and catalog images in media library; ensure consistency
and brand compliance with image usage for internal and external
platforms
Email Marketing
* Work with email marketing program (Pardot) to create
newsletters, webinar invitations, and internal and external
announcements
* Format newsletters, obtain approvals, export mailing lists and
schedule distributions
* Analyze and report on newsletter readership statistics
* Manage subscribers and bounced emails, updating opt-ins and
opt-outs in CRM database
* Work with events team to coordinate and implement technological
components of webinar invitations and other event campaigns
CRM and Database Steward
* Proactively update contacts database (Salesforce) by
categorizing and filtering contacts, importing and exporting
lists, and maintaining general data hygiene
* Generate mailing lists and run reports and searches on an
as-needed basis
* Generate and review scheduled database audits to ensure quality
and accuracy of reportable data
* Leverage additional data enrichment tools to consistently and
methodically keep contacts up to date
* Meticulously research, correct and enter new contact data;
resolve duplicates and bounce backs
* Work with lateral hires to add contacts to mailing lists; send
announcements
* Document data-related processes and procedures for reference
and other knowledge-based training
* Input and ensure accuracy of matters for the firm’s Experience
Management system
Technology
* Liaise with internal technology department to develop and test
system enhancements related to marketing technology
* Collaborate with the technology department and outside vendors
on software hosting and upgrades
* Support the marketing team by troubleshooting any technology
questions regarding the website, email marketing, proposal tools
and database needs
* Troubleshoot and resolve issues related to integration and
system performance
