Digital Marketing Coordinator- 3527787

Job Title: Digital Marketing Coordinator

Location: Los Angeles, CA (90067)

Salary/Payrate: $70K – 88K + Bonus & Excellent Benefits!

Non-Exempt (OT): Yes

Work Environment: 3 days onsite, 2 days WFH

Term: Permanent / Fulltime

Bachelor’s degree required: Yes

Referral Fee: AMS will pay $500 should the person you refer gets
hired

Prestigious global Law Firm client is seeking a dynamic Digital
Marketing Coordinator to join our Los Angeles office. This role
is integral to our California, US and global marketing teams, and
is focused on supporting and elevating a wide range of marketing
and business development initiatives, with an emphasis on digital
marketing projects. You will report to the Senior Marketing and
Business Development Manager, with a dotted line to the Head of
US Marketing & Business Development. You will actively work with
our east coast and London-based digital team. This is deemed
hybrid and expected to be in the office 3 days a week.

Campaigns and Communications

* Assist in planning, executing and distributing digital
campaigns.
* Create and draft content for internal communications and
external channels (social media, website, email) to promote wins,
initiatives and campaigns.

Branding and Design

* Help develop, design and edit visually compelling, on-brand
marketing materials, such as client alerts, invitations,
sponsorship ads, social media assets, brochures, event
collateral, newsletters and presentations.
* Maintain and update content on the firm’s website.
* Help ensure content across the firm is on-brand.

Tracking and Analytics

* Research, analyze, and report on digital marketing performance
using data-driven insights to optimize outcomes.
* Improve email marketing performance using CRM (InterAction),
email management system (Vuture) and analytics from social media
and website traffic.
* Support SEO and SEM initiatives to improve visibility and
engagement.
* Stay informed on digital marketing trends and share innovative
ideas.

Event Support

* Coordinate logistics for events, sponsorships, and client
receptions, such as invitations, RSVPs, registration, materials,
branding and vendor coordination.
* Create and update mailing lists, liaise regularly with CRM team
and provide guidance and best practices to troubleshoot and
ensure team is best leveraging CRM.
* Provide on-site support for events, including early mornings or
evenings as needed.

Research and profile-raising projects

* Conduct research on clients, competitors and industry trends to
support pitches, RFPs and marketing initiatives.
* Assist with directory and award submissions, promoting
recognitions and updating profiles.

Administrative Projects

* Track, coordinate, and calendar marketing projects, campaigns
and BD activities.
* Assist with the onboarding and training of marketing and
business development team members regarding marketing technology
software, processes and systems.
* Support various marketing and business development projects as
required.

Key Skills & Experience

* Bachelor’s degree in Marketing, Business or related field.
* 2-4 years of marketing experience, preferably in a law firm,
financial services or professional services environment.

Preferred technical proficiency

* Strong digital and software skills, including:
* Microsoft Office (Word, Excel, PowerPoint)
* Adobe Creative Suite
* Web-based skills
* Google Analytics or other web analytics platforms
* HTML/CSS
* Social media (LinkedIn, Instagram)
* Email management systems (EMS)
* Customer relationship management (CRM) systems
* Familiarity with Zoom, Microsoft Teams, AI tools, podcast
recording and experience with editing videos/podcasts are a plus.